The Museum of Contemporary Art North Miami (MOCA) is seeking a full-time, skilled, and energetic Marketing Manager with a strong interest in contemporary art. The ideal candidate will be creative, demonstrate exceptional attention to detail, and possess a proven track record of increasing audience engagement and delivering high ROI results. In this role, the Marketing Manager will report to the Director of Communications and be responsible for executing digital and traditional marketing strategies for the organization, as well as exhibitions, public programs, events, membership, and education programs. They will collaborate with various departments to create engaging content and develop strategies to increase brand awareness, drive online traffic, and grow audiences.

Major Areas of Responsibility:

• Assist the Director of Communications with a comprehensive marketing strategy, focusing on goals, KPIs, and audience engagement
• Develop and manage social media and email marketing campaigns, ensuring engaging content and adherence to brand guidelines
• Oversee email marketing campaigns, including newsletter design, content creation, and list segmentation
• Manage the website, ensuring that content is regularly updated, optimized for search engines, and user-friendly
• Utilize analytics tools to monitor digital campaign performance, providing reports and improvement recommendations
• Collaborate with departments, artists, internal and external partners, and other stakeholders to develop digital marketing campaigns and promotional materials that adhere to brand guidelines
• Stay informed on digital marketing trends and best practices, sharing insights with the team
• Perform other duties as assigned

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field
• Minimum 3-5 years of experience in digital marketing, preferably in the art or cultural sector
• Proven track record of developing and implementing successful marketing campaigns across multiple channels
• Proficiency in content management systems, email marketing platforms, and social media management tools
• Strong interpersonal skills, and the ability to efficiently and accurately oversee a large variety of time-sensitive projects in a fast-paced work environment
• Commitment to best practices in data management, design quality, sustainability, accessibility, and social inclusion across all marketing and digital projects
• Ability to maximize data capture and analyze audience and marketing data
• Strong understanding of SEO and web analytics tools (e.g., Google Analytics)
• Exceptional written and verbal communication skills, with the ability to create engaging content for various audiences
• Excellent organizational and project management skills, with the ability to manage multiple priorities and meet deadlines

Desired:

• Knowledge of Adobe Premiere and videography
• Passion for the arts and an understanding of the unique needs of an art museum
• Bilingual in Spanish and/or Haitian Creole

This is a full-time, salaried position that requires some early morning, late evening and weekend hours as necessary, especially during periods of high volume (Miami Art Week, exhibition openings, etc.). A level 2 background check will be required upon the offer of employment.

Reports to: Director of Communications

Compensation: Salary starting at $55,000 annually, commensurate with experience and including an excellent benefits package.

Applicants: Please email a cover letter, resume, work samples and three references to achild@mocanomi.org with subject MARKETING MANAGER.  No phone calls please.

MOCA POLICY

MOCA maintains a strong policy of equal employment opportunity for all employees and applicants for employment. The museum hires, trains, promotes, compensates and dismisses employees without regard for race, color, creed, religion, gender identity, sexual orientation, national origin, age, marital or veteran status, disability, citizenship, or political belief that does not prohibit performance of essential job functions. We are committed to building a culturally diverse staff and strongly encourage all qualified professionals to apply.  

‍